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| Italian Hoagie from Pastificio Deli in South Philly |
With such a bold claim, it's only appropriate for a little more detail. Surely you've come across the classic Americanized Italian sandwich in one form or another. Deli meats like ham, prosciutto, capicola, and salami piled on bread, most often a torpedo or sub roll, paired with cheese, lettuce, tomato, and onion. It's typically dressed with some sort of condiment. Oil and vinegar, pepper relish, Italian dressing, and for the blasphemers, mustard or mayo. They're made all over the world. Subway is the largest fast food chain on the planet with over 37,000 stores in 100 countries, serving its Spicy Italian or Italian BMT in most locations. Unfortunately, Subway's v-cut quality days of the '90s are long gone, and now it's so shit even Steph Curry couldn't save it. But respect for spreading sub familiarity far and wide.
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| Subway's "Hotshot Italiano" Not sure if it is, but sounds kind of racist |
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| A History of Philadelphia Sandwiches |
There are a number of theories around the hoagie, many of which don't hold much weight when scrutinized. However, two things seem certain. One, the word is not as old as we'd like to believe. It doesn't appear in text until 1946, and even then it's sporadic until the '50s. Two, it's derived from the word "hoggie," "hoggy," or "hogie," as written references to the sandwich with these names began in 1940. These simple points actually rule out a number of mainstream theories.
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| Philadelphia Hoagie Guide by Hawk Krall |
- It's named after the famous musician and actor Hoagy Carmichael. The homophonic relationship is undeniable. However, Carmichael's celebrity wasn't truly at its peak until the late '40s and early '50s, making the connection unlikely. More evidential, we know hoagie stems from hoggie, and Hoagy's got nothing to do with hoggies.
- It comes from early 20th century street vendors called hokey pokey men. At the start of the 20th century, street vendors known as hokey pokey men were regular fixtures in Western cities including London, Liverpool, New York and, of course, Philadelphia. Some claim these vendors sold Italian sandwiches, which became knowns as hokeys and eventually hoagies. However, records show hokey pokey men were almost exclusively known for selling ice cream, no more, no less. And again, hoagie came from hoggie, making the connection even less plausible.
- It stems from a phrase meaning poverty-stricken - "one the hoke." Philadelphia grocers, particularly during the Great Depression, would hand out leftover bread, meat scraps, and veggies to locals down on their luck. Being in dire financial straits was colloquially known as being "on the hoke." The resulting sandwich became known as a hokie and eventually a hoagie. I like this one, especially due to its impetus from kindness and parallels to the po'boy. However, yet again, there is no written record of the sandwich being called a hokie, and "on the hoke" certainly didn't lead to hoggie.
- It's named after shipyard laborers or their meals at Hog Island. Probably the most popular theory. In 1917, the U.S. Government contracted a shipyard at Hog Island (the modern PHI airport) as part of the WWI effort. It was the largest shipyard in the world at the time, employing thousands. Either the laborers themselves or the sandwiches they ate became known as hoggies, eventually leading to hoagies. Finally, a theory with hoggie to hoagie. However, the Hog Island shipyard was shuttered in 1921, and we don't see hoggie in writing until 1940. It's possible it stemmed from here, but unlikely given the time gap. That would be like us not having written record of McGriddles until 2023.
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| Al De Palma and his hoggie assembly line - Philadelphia Inquirer |
So, why is the once-hoggie-now-hoagie better than any other regional Italian sandwich? There's no secret sauce, ingredient, or technique to a Philadelphia hoagie. The components are much the same as any other. In reality, it's a bit of a self-fulfilling prophecy. Upon moving here a few decades ago, now-celebrated Philadelphia food critic Craig LaBan lamented that there was no great pizza. He soon realized it wasn't from a lack of talent or resources, but rather that everyone was focused on making great sandwiches. Philadelphians are fanatics about their sandwiches, and local purveyors respond in kind with the best ingredients, craft, and understanding of tradition. With such a foundation, it's not hard to produce the best sandwich in the country.
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| Niland's Seafood Muffuletta |
- A classic cooked and / or cured meat like Italian ham, capicola / coppa / gabagool, or prosciutto cotto. This comprises the bulk of the sandwich, adding heft and meatiness. It should be in a 2 to 1 to 1 ratio with the other cuts.
- A fermented and / or supplemental cured meat, such as genoa salami, pepperoni, soppressata, speck, or prosciutto di parma. This contributes tooth and texture, as well as additional flavor in tang and spice.
- An emulsified or fatty meat, like mortadella, bologna, cotechino, even 'nduja or lardo. This brings a richness and body to the sandwich, as well as an extra layer of savory depth.
Spicy Tuna Ham
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| Tuna Loin ready for Smoker (L) Brine Mixture (R) |
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| Homemade Cold Smoker |
Octopus Salami
When it comes to food, I don't value one life more than the other based our contemporary understanding of what constitutes intelligence. Recent research has shown trees and fungi communicate with each other. All life is precious and deserving of our respect, regardless of how cute or smart we think it is. At the same time, some life must end to nourish others. For me, the importance is in the sustainable production and humane treatment of our food. This goes from peas to pork and everything in between (the latter is also supposedly quite clever). As long as the octopus was responsibly and ethically harvested, it's kosher in my book. And it's ok if we disagree. Don't eat my octopus salami, enjoy your iPhone, and we can still be friends.
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| Beginnings of Octopus Salami |
Steelhead Mortadella
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| Steelhead Mortadella Ingredients |
Unfortunately, it was the middle of winter, when no Pacific wild-caught salmon is available fresh. I could have gone for frozen sockeye, but I needed something a little fattier. I'm also not a fan of most Atlantic farmed salmon, for a variety of reasons. Then I remembered one of my previous winter projects where I used a locally farmed steelhead trout for a Fish Wellington. It had a decent amount of fat and would work great for my mortadella. Mixing in a few sea scallops would add to the richness as well.
Any mortadella starts with emulsifying meat, almost into a paste, with seasonings and binders. While certainly not the most appetizing to prepare, many commonplace foods we love are emulsified meats. Hot dogs, gyros, pepperoni, scrapple and pork roll for my Mid-Atlantic homies, and even chicken nuggets. Contrary to the idiom, the world would be a better place if we all understood how the proverbial sausage was made. Just think of that iPhone. Anyway, I thoroughly blended the steelhead and a few sea scallops with salt, sugar, black pepper, coriander, garlic powder and egg whites. Once a smooth forcemeat texture, I piped it all into a cook bag for steaming. I also layered in whole pistachios and a few whole sea scallops to replicate that classic mortadella with fatback. All bagged up, into the ham press and simmering water it went to steam to an internal temperature of 135°. After about thirty minutes, it was fully cooked and ready for the fridge to chill and set. The next day all three nautical deli meats were ready to go. They came out exactly as I'd hoped, especially when shaved on the deli slicer. The tuna ham was smokey, spicy, and a perfect meaty cold cut texture. The octopus salami was toothsome, savory, and had sharp, fragrant notes of fennel seed and black peppercorn, just like Genoa salami. And the steelhead mortadella was rich, unctuous, and garlic forward with a slight scallopy sweetness. Time for hoagie assembly.

A great hoagie starts with great bread. Which bread is best is another local point of contention, but "it's all about the bread" is commonly heard when talking about Philadelphia sandwiches. Madaio's book has an entire chapter dedicated to just bread. For my sandwich, I'd wanted to get a famous Sarcone's Bakery hoagie roll, but the 2 hour round trip for a loaf was a tough sell to the wife. Liscio's Bakery seeded pan blind loaf has become a regional standard, with award winning Primo Hoagies even using them. They're readily available at several retail stores in the area, and I prefer sesame seeded hoagie rolls. They add pleasant toasted nuttiness.
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| Seafood Hoagie Assembly |
In terms of fixins and condiments, the world is your hoagie, except for mustard and mayo. I believe you'd get your ass kicked asking for that. The usual suspects are lettuce, tomato, and onion. The lettuce is always finely shredded, and has affectionately become known as "shredduce" by some. Careful, though. Say shredduce in some parts of Philly and you'd get your ass kicked again. The tomato should be sliced translucently thin and lightly salted to extract some moisture and flavor. The onions must be sliced paper thin as well, and should be briefly marinated in oil, vinegar, and Italian seasoning. This removes some of the piquant raw onion flavor that can overwhelm a hoagie. Some form of pickled or roasted pepper often turns the topping trio into a quartet. I always go for pepperoncinis as they've got a slight acidic heat, but not enough to blow out the whole hoagie. For cheese, provolone is most common, but you know how it goes with cheese and seafood in Italian cuisine. I'd considered shaving some bottarga on as a seafood surrogate for the cheese, but didn't get any in time. Finally, the whole hoagie gets a liberal dousing of oil and vinegar, and hefty shake of Italian herbs and spices.
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| The SF Oyster Nerd Seafood Hoagie, Philly Style |
The end result, absolute seafood hoagie bliss. No joke, it actually worked. I wish my home deli slicer could have gone thinner on the cuts, but beyond that, it was incredible. I was seriously blown away. Like most of you, I too was skeptical at the start of this project. My culinary compadre, who's usually on board with most of my whacky ideas, called me "sick in the head" when I bounced this one off him. But I knew I could make the parts well, and this surprisingly ended up as a genuine "the sum is greater than the parts" situation. A slightly crunchy, toasty roll into savory layers of smokey tuna, rich mortadella, and briny octopus, all cut by bright, tart, and heavily seasoned fixins. I even brought half to my die-hard-all-things-Philly neighbor to try and he was equally blown away. I'm considering that proof of concept. Watch out, Greater Philadelphia Area. The SF Oyster Nerd Seafood Hoagie just might be coming to a pop-up near you.





























